After "where are you from?", the second question I am always asked when meeting a new person is : "Why tea? What made you start a tea company? Why did you leave a comfortable safe and successful corporate job at a large multinational to start an African Artisan Tea company?"
We all get those questions whenever we make big life changes. The "Why" with the big eyes. "Is she delusional?" And even if I was, it is ok, maybe it's part of un-becoming...
There are many reasons why someone would chose the challenging scary entrepreneurial journey...There is the WHAT and then the HOW. The HOW is really about making a contribution for the world I aspire to live in. For the WHAT, I fall into the category of those sharing a passion, my passion for the tea leaf.
In a chaotic world, where all is fast, noisy, busy, tea is my relaxation and meditation on-the-go, a piece of eternity for the few minutes that the water is boiling, the leaves are steeping and the first sip of this fragrant warm brew...That moment of the day where I have a date with time and with everything, sipping beautiful loving nature in a cup...an ode to being present.
The hot beverage cannot be rushed. There is no other option but to slow down, be careful so clumsy me don't spill the boiling liquor, surrender to the process and contemplate in stillness the universe the cup contains.
There are no limits to how many times a day you can have a cuppa and go within. It is always available and thanksfully welcome even in the most stressful business meetings. Tea is that companion who is allowed in all circumstances and all places. A simple democratic ritual, accessible to all. In the process of each measured sip, one is transported to a space not far from this ethereal African experience, the timeless time, the eternal moment.
Tea dictates. I follow.
Tea meets you where you are, as you are.
Click below to know more about Swaady: